Branding. Eight letters that, apparently, can make or break a writing career. I’m now 3.5 years into my ‘serious’ writing journey (the...

Over the last four weeks we’ve looked at why you need an author website and an email list , which form the basis of your platform. We'v...

What is Brand? Marketing is about the Four P’s (Product, Price, Place and Promotion). It’s tactical, tangible, and may be specific to one ...