by Jeanette O'Hagan
July has been a busy month as I've released, launched and toured
Blood Crystal, the sequel to
Heart of the Mountain.
Unlikely heroes, thrilling adventure, clash of cultures and an unthinkable choice – Blood Crystal is the second novella in the Under the Mountain series.
The underground realm is under attack from mad Overseer Uzza and the Crystal Heart is failing. Twins Delvina and Retza brave a treacherous journey to seek help from Zadeki and his people. What are the twins prepared to do to save their realm and those they love from certain destruction?
With over a million new releases each year, it is easy to be invisible. When readers have towering to-read piles, they can feel overwhelmed by choice and disinclined to try new authors or titles. The problem as an indie author, without the backing of a traditional publisher's promotional muscle or distribution networks, is how to get your book baby seen and heard.
So this is the bit where I tell you the magical formula and we all become overnight successes.
And I would, I promise, if I had all the answers. Truth to tell, I'm still working them out, though I know I get increased sales when I launch a new book and sometimes with book tours or author take-overs, yet it often seems hard to sustain the momentum.
However, here are some things that I think can help:
- Engaging Book Cover and Blurb
- Street Team ready and willing to promote your books
- Book Reviews and plenty of them.
- Book Launch - either physical and/or an e-launch
- Blog Tours, competitions and giveaways
- Media exposure & Social Media
- Catalogues
- Distributors, including Library
- Reduced price sales
- Conventions, Fairs, Markets
- Word of Mouth
I often have the best intentions but, as an Indie author, juggling all the different hats can make it difficult to do it all. So I do what I can.
Book Reviews
I've garnered some great reviews for
Blood Crystal and I'm thankful for every single one, yet I'm not close to the 10 let alone the 50 that helps with Amazon visibility. If you are interested in reviewing
Heart of the Mountain and/or
Blood Crystal please request a review copy :)
Launch
On Saturday, 8 July we had a fast-paced, exciting Facebook e-launch with my guests participating enthusiastically, many winning prizes and a good number buying
Blood Crystal. This time I sole-hosted the event with information about
Blood Crystal and my other stories, competitions and activities. My aim was to encourage participation and to pique interest and sales.
In the past, I've also shared the launch-event with other authors. This can be an effective way of widening the audience and generally adds the scope of competitions and prizes. It may take the focus away from the book being launched (though not necessarily) and it may not work as well if the guest authors write in a vastly different genre or have a different audience. I've participated in author take-overs where most of the books tended to erotica or focused on demons and I felt out of place amid all the bare male chests, suggestive poses and red, glowing eyes. It makes sense to invite authors that will complement your book and brand. I've also found in some author-takeovers, that fans don't always stick around for the other authors' slots - especially if the event is long- perhaps over the whole day or even a week. So these are all things to consider.
Both sole hosting and author take-overs are great ways of meeting fans and raising the profile of your book.
Friends of Nardva
Having a group of people who are prepared to advocate for your book can make a big difference.
I've started a ongoing street team/Facebook group -
Friends of Nardva - for readers and supporters who enjoy reading my work and wish to be proactive about promoting it - in terms of beta-reading, reviews, sharing links, participation in blog tours and other events etc. I'm thankful for a great group of people who support me in different ways (and enjoy returning the favour).
Blog Tour
Another effective way of finding new readers is through a blog tour. For
Blood Crystal I'm currently running a blog tour with prize for commenting on each individual blog stop and prizes for the first two people that complete the scavenger hunt running across the blogs.
In part, the idea is to gain interest of the readers of the different blogs and to encourage interaction and participation. The Scavenger Hunt - apart from being fun & have a $50 Amazon voucher for first prize - hopefully encourages readers like you :) to stop by at each blog, providing perhaps some cross-fertilisation. I'm hoping too that it piques your interest in both
Heart of the Mountain and
Blood Crystal (perhaps even enough to buy and read and even review).
As we are featuring the same book at each of the 9 stops - we worked at making each stop different. In my first stop,
I talked of unlikely heroes;
Paula Vince gave a thoughtful review of
Blood Crystal,
Lynne Stringer,
Cindy Tomamichel and
David Rawlings all gave different slants on an author review (with me),
at the Write Flourish I discussed the influence of setting on writing point of view using
Blood Crystal as an example;
Adele Jones interviewed one of the secondary characters, Lady Zara;
Adam Collings has a video interview today, and
I'll wrap it all on Friday, announce the winners for each blog spot and provide a place for Scavenger Hunt answers.
Reduced Price
For the month of July I've reduced the prince of
Heart of the Mountain, the first novella in the series - to basically a gold coin (99c US - about $1.30 AUD). Hopefully to encourage purchases.
YA Fantasy Adventure in the lost realm deep under the mountain.
Twins Delvina and Retza’s greatest desire is to be accepted as prentices by their parents’ old crew when they stumble across a stranger. Trapped under the mountain, young Zadeki’s only thought is to escape home to his kin. Peril awaits all three youngsters. Will they pull apart or work together to save the underground realm?
How successful has all this been - I guess I won't know the full impact until the end of the month. It has increased sales (nothing to break the bank by any means) and I have connected with new readers - which is just as, if not more important. I am curious to see if there are ongoing effects after July. Like most authors, I get a special buzz when someone enjoys my stories and even more when they feel inspired by them. It would be exciting to see that buzz communicate from one enthusiastic reader to another.
So - what would you do with a $50 Amazon voucher?
For the opportunity to participate in the Scavenger hunt, you can find the stops of
the blog tour here.
And why not -
Request a review copy of
Heart of the Mountain or
Blood Crystal in the comments below or
message me here
Join
Friends of Nardva
Purchase a copy of
Heart of the Mountain, to read and review.
What about you, what has helped your book baby be seen and heard?
Jeanette
O’Hagan first spun tales in the world of Nardva at the age of nine. She enjoys
writing fiction, poetry, blogging and editing. Her Nardva
stories span continents, time and cultures. They involve a mixture of courtly
intrigue, adventure, romance and fantasy.
Jeanette has just released Blood Crystal, sequel to Heart
of the Mountain with four short stories coming out this year. She is writing her Akrad’s Legacy Series—a Young Adult
fantasy adventure with courtly intrigue and romantic elements.
Jeanette has
practised medicine, studied communication, history, theology and a Master of
Arts (Writing). She loves reading, painting, travel, catching up for coffee
with friends, pondering the meaning of life and communicating God’s great love.
She lives in Brisbane with her husband and children.
Isabella Grayson, the eldest daughter of a wealthy, English newspaper magnate, longs to become a journalist, but her parents don't approve. They want her to marry well and help them gain a higher standing in society. After she writes an anonymous letter to the editor that impresses her father, her parents reluctantly agree she can write a series of articles about aviation and the race to fly across the English Channel, but only if she promises to accept a marriage proposal within the year. 
