Three Things In Publishing That Have Changed in Two Years - Kara Isaac

In January 2015, I signed my first traditional publishing contract. I was recently thinking back on the things that have changed between then and now and thought I'd share a couple of thoughts :)

The rise (and rise) of indie publishing 

Two years ago indie publishing was gaining acceptance as a legitimate business decision by talented authors, as opposed to the "Plan B" of writers that weren't good enough to attain a traditional publishing contract. However, the hybrid author scene (authors publishing both traditionally and independently) was limited.

Two years later, the hybrid author scene is huge. Of all the traditionally published authors that I know almost all of them are publishing independently. Some reissuing backlist titles whose rights have reverted back to them, some writing novellas to complement series they are having traditionally published and some releasing full-length novels themselves between traditionally published novels.

Having lost almost all of the stigma previously associated with indie publishing, there are many things about it that are attractive to authors. These include the ability to control everything from cover design to price, a much shorter lead in time between finishing a book and getting it in the hands of readers and the ability to try new things in their writing.

Some previously traditionally published authors have found indie publishing so attractive that they've made the transition across. Others have been forced to take the jump because of...

The continuing shrinking lists of Christian publishers

In 2015, it was no secret that Christian fiction publishers were facing challenges. Changing reader demographics, closing brick and mortar bookstores, the proliferation of free and 99c indie books conditioning consumers to baulk at what were realistic sustainable prices for a traditional publisher. But there was still a reasonable number of medium-large houses doing Christian fiction.

In the last two years we've seen Abingdon and Harvest House discontinue their fiction lines. A number of other houses have further reduced their fiction titles leaving a number of authors without a publishing home. Two years ago it was hard for a debut author to get their foot in the door, today it is that much harder.

The influence of readers in place of marketing budgets
As bottom lines have continued to be squeezed one of the first things to get continually trimmed are marketing budgets. Where word of mouth has always been important to generate buzz about a book these days it it vital. Without a decent marketing budget and with thousands of books being released onto Amazon alone every week without any reader buzz a book can sink without a trace. Every author that I know is serious about cultivating relationships with their readers. Not just because it's fun (!) but also because, unless you're a bestseller with a huge existing audience, without readers who are committed to spreading the word about your books the chances of it getting found and read are slim.

As with all industries things are changing at a rapid pace. Authors, like other professions, are being forced to adapt or no longer be in the game. The one thing that hasn't, and will never, change is there will always be room for great stories. Now there are also ever expanding ways to get them into the hands of readers :)

What about you? What changes have you noticed in publishing over the last few years?

Kara Isaac lives in Wellington, New Zealand. Her debut romantic comedy, Close To You, was recently named a RITA Award 2017 double finalist. When she's not chasing three adorable but spirited little people, she spends her time writing horribly bad first drafts and wishing you could get Double Stuf Oreos in New Zealand. She loves to connnect on her website, on Facebook at Kara Isaac - Author and Twitter @KaraIsaac  

What’s Changed in 20 Years of Christian Fiction

For me, I entered the world of being published as a Christian Fiction author 20 years ago. From that time to this, I’ve seen such dramatic change in many different facets of the Christian writing and reading world that I thought you might be interested to see how my journey unfolded. 

Like all writers, I was enthusiastic and hopeful when I’d finished my first manuscript. I loved it, and was certain any publisher would jump at the opportunity to publish. I guess I don’t need to tell you how that turned out…

Let’s just skip to the part where my number one fan—my mother—having influence at a state level, talked the editor of the SA CWA magazine into allowing me to write a serialised story for them. The first version of The Manse (#1 The Heart of Green Valley series) was born. I wrote two pages every two months for two years, and then the editor sent me a letter. ‘Could you wind it up now, as the readers want an ending...’

'The Manse' first serialised

When I read this letter, I nearly had a conniption! I’d just finished establishing character, and was about to write the complication. An ending! You have to be kidding! But I felt that God spoke to me and said, ‘grab this opportunity.’ To me, that meant ask the editor: if after writing a pseudo-ending (an ending that is no ending at all), would they advertise for their readers to order the complete novel. She said, ‘yes!’ Then I had to figure out how to finish the story, how to print it, and how to design a cover. I had NO idea. But I bumbled along, and in 1997 produced and had printed 300 copies. My husband was doubtful that I would sell 10, and that was only to my family who felt sorry for me. 

'The Manse' first edition

300 copies sold fairly quickly, through the magazine and friends at church. (It’s great to have good friends). I was on a roll, and had a sequel half done. I had previously established a working relationship with one of the larger Christian distributors in Australia, and I sent him a copy of this first edition of The Manse, and asked if he’d be interested in getting it out there into the Christian market. He passed it on to his mother-in-law, who told him she ‘loved it!’ So he said to me, do something about the cover, organise the sequel, and we’ll launch it to the Australian Christian market.

In 1998 books #1 and #2 in The Heart of Green Valley series were printed and launched, and from that moment sold like hot cakes. Seriously, like hot cakes (and I’m not even exaggerating). I had reprinted both in a short time, and the distributor couldn’t get enough of them. I had book #3 on the go, and it was all going swimmingly.

'The Manse' second edition

In 2002, I put out #5 in the series, and I got a random call from another writer/public-speaker acquaintance who told me he’d mentioned me to his UK publisher as a brilliant Australian author of Christian fiction. The ‘brilliant’ part he made up, as he’d never read anything of mine. Still, I contacted the publisher on his recommendation, and they accepted books 1,2 and 3, and sent them to a REAL editor. She gave me a tough time about a heap of stuff, and I re-wrote. We re-designed the covers, and off they went to the UK market. They sold reasonably well there  , though strangely, the UK market was very slow at picking up Christian Fiction as a genre. In numbers they sold better here in Australia. 

'The Manse' third UK edition

The UK publisher decided to try them in the US, but thought we’d better change the cover. I think that was the beginning of the end. What a horrid cover! Anyway, I heard from our large Christian retailer in Australia that they’d just bought 1000 copies of each of the US editions from a dump warehouse. I wasn’t very amused as I don’t get any royalties from remainders, but this retailer still managed to sell another 3000 copies on top of the 22,000 copies that had already been sold. The Heart of Green Valley series was a reasonably successful story.

 

Let’s skip all those years that the digital revolution came in to wreck our lives. Bookshops have closed in plague proportions, two of my publishers have gone out of business. Two of my distributors have folded, and a printer I used to always use went broke after 80 years in the business. Whereas before I always used to sell 1800 copies of a title the moment it was released, now nobody is willing to risk buying such larger numbers, and the few they do buy, they don’t reorder once sold. Sales of hard copy paperback have dropped alarmingly. So I have been trying to play the eBook game. That’s not such an easy game to play. Every trick that there is to try to get rankings and interest has already been thought of by at least another 500,000 authors. Aaargh! Does anyone relate?

But I’m still here, still wondering if there is another opportunity I need to grab hold of as it comes by.

Here’s the irony: At the time the opportunity presented itself (the SA CWA magazine), my writing was awful. There is no other word for it—other than ‘tragic’. Now, after 20 years of writing, working with editors, going to conferences, reading articles from writers, doing a uni-course on creative writing and being hammered a bit more by editors, I’m a much better writer. MUCH! If you have a copy of any of my early work, keep it on the top shelf as a collector’s piece. DO NOT READ IT! Now my writing is coming close to being presentable to the international market, and I can’t sell the books. Frustration abounds.

'The Manse' fourth edition

My thoughts on the situation are this: We Australian Christian writers were eager, young and naive. We got a break in the early days, and it was wonderful. But in hindsight, I wonder if we did ourselves a damage, having readers read work that was untried. Too late, I guess. What has been read can’t be unread.
However, when I consider it fully, from the amount of positive response I got during the 'hot-cake sale', I have to conclude that there is a large percentage of readers who either don't know about writing style, or don't care. It would seem that for them it is whether they connect with the characters and the plot—the heart of the story.

As I went to get the old Heart of Green Valley series ready for eBook, I looked at the UK edition—the one that a REAL editor had worked on—and knew that it was still awful. Things have changed so much in the writing world. I’m re-writing the whole series. This is something else I've learned in 20 years of writing—I'm not nearly as precious about what I've already done as I used to be. I can chop words, phrases and paragraphs without a second thought. When I first started, I hated the idea of changing a thing.

Here is the cover of the 4^th edition, due soon. I’ve re-written. The plot is the same, the characters are the same, and I’ve retained a little of what fans apparently enjoyed 20 years ago. But there is a heap of language and expression that I’ve changed. I hope if you’ve never read The Manse, that you’ll get an opportunity to read this version soon. If you read one of the old versions years ago, you might like to read the story again, but I recommend the new version.

click here to see promo video 

Meredith Resce will celebrate 20 years as a published author in 2017. She has 17 novels, 2 novellas and 1 screenplay (assistant screenwriter) published. Please connect more with Meredith on her website or facebook page