By Iola Goulton
Last week we looked at determining your genre.If you've got that nailed down, you're ready to think about what colours and fonts are consistent with your genre and author brand.
1. Decide your colour scheme.
No, now you have an almost unlimited choice (well, somewhere around 16,700,000 if I’ve calculated correctly).
Colour should reflect your genre: black and red probably aren’t the best choices for a contemporary romance author. (Which is why we looked at genre first!)
How do you choose? What colours go together?Don’t worry. Canva.com has some blog posts which will give you some good ideas around possible colour combinations:
2. Pick your fonts.Fonts are both easier and more difficult to pick than colours. Sure, there are less than 16,700,000 choices, but you have to choose two, or maybe even three.
You need an easy-to-read font for your body text, and another font for your headings (perhaps more than one, as you can have several levels of headings and subheadings). You can be a little more creative with this choice, but it still needs to be consistent with your genre and author brand.
Canva and Elegant Themes have some excellent blog posts on font choices:
As you look through the font lists, you’ll see a lot you don’t like, some you like but which aren’t right for your brand, and (hopefully) a smaller number of appropriate font choices. Then you need to thing about which two or three fonts you can use together. Here are three useful resources on font pairings:
It can be tempting to stick with the tried-and-true Arial or Times New Roman fonts, perhaps because it’s hard to decide on a font (guilty! Australasian Christian Writers uses Arial). But some of these fonts are best avoided.
3. Decide on your platformWebsite design has come a long way from the days when people had to speak html as a second language in order to be able to develop a website. Now there are a variety of free and paid options that mean even the least tech-savvy person can set up a website.
The main options are Blogger (which this site is based on) and WordPress. Two less common options are Weebly and Wix. All have free and paid options, with the paid options allowing you to use a custom domain name (i.e. www.iolagoulton.com rather than www.christianreads.blogspot.com).
Blogger (powered by Google) is probably the easiest to use, especially if you’re not especially tech-savvy. You can plug and play with one of the standard Blogger templates, or add some customisation if you’re feeling adventurous and tech-savvy.
Wordpress.org (the paid version) has a huge range of themes and plugins you can use to customise your site, but most people would need the assistance of a web designer to undertake any customisation. The advantage of using a Wordpress-based site is that it’s designed to be a website not just a blog, so the finished product looks a lot more professional.
I haven’t used Weebly or Wix, so can’t comment on how easy they are to use (can you?).