Last week I had a surreal moment. I was working away, clearing emails, when I happened to glance to the sidebar on the right hand side of my screen and saw my own soon-to-be-released book, Can't Help Falling, being advertised to me. I laughed about it, mentally congratulated whatever robot it was operating in cyber space on picking up from an inbox filled with emails about this very book that I might be interested in it, and moved on.
Really? I thought. Does anyone even pay attention to those? I mean sure, I've paid for the occasional Facebook post from my author page to be boosted if I'm doing a giveaway or I have something that I wanted all of my page followers to know about but real advertisements? The kind that pop up on websites and irritate people rotating on the side of their screen? I know nothing about this world, least of all how to know that I'm not throwing my limited marketing budget straight down the virtual toilet.
So, since I thought I'd turn to the great minds here. For those of you who are writers - have you ever used online advertising for any of your books? What worked and what didn't? Readers? Do you ever pay attention to online book advertising and if so, in what context? What do you like and what do you hate? (for example Facebook ads, Twitter promoted posts, advertisements on GoodReads, random ones just showing up on websites you happen to be visiting etc.)
One commenter will win a copy of their choice of my debut novel, Close To You, or my upcoming release, Can't Help Falling :)
Kara Isaac lives in Wellington, New Zealand. Her debut romantic comedy, Close To You, is about a disillusioned academic-turned-tour-guide and an entrepreneur who knows nothing about Tolkien who fall in love on a Tolkien themed tour of New Zealand. Her sophomore novel, Can't Help Falling, is about about how an antique shop, a wardrobe, and a mysterious tea cup bring two C.S. Lewis fans together in a snowy and picturesque Oxford, England. When she's not working her day job as a public servant, chasing around a ninja preschooler and his feisty toddler sister, she spends her time writing horribly bad first drafts and wishing you could get Double Stuf Oreos in New Zealand. She loves to connnect on her website, on Facebook at Kara Isaac - Author and Twitter @KaraIsaac