By Iola Goulton
We've been looking at marketing this month. There is a lot of information available on marketing in general, and on book marketing in particular. A lot of this information is aimed at the general market, not specifically the Christian market, which leads to an obvious question:
Is there any difference?
No. And yes.
No, because the principles of marketing are the same, regardless of the product or service you are marketing.
But yes, because there are a lot of shoddy or unethical marketing ideas and practices out there. Some of these ideas are promoted, endorsed and practiced by Christians (or people who call themselves Christians). Personally, I believe that as Christians we are called to a higher standard, not just to abstain from evil but from the appearance of evil.
Read more at the following link:
http://australasianchristianwriters.blogspot.com.au/2014/03/christian-marketing-is-it-different.html
Is there any difference?
No. And yes.
No, because the principles of marketing are the same, regardless of the product or service you are marketing.
But yes, because there are a lot of shoddy or unethical marketing ideas and practices out there. Some of these ideas are promoted, endorsed and practiced by Christians (or people who call themselves Christians). Personally, I believe that as Christians we are called to a higher standard, not just to abstain from evil but from the appearance of evil.
Read more at the following link:
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