By Iola Goulton
It’s no secret that there are fake reviews on Amazon. Indie author John Locke has admitted to buying reviews, ‘entrepreneur’ Todd Rutherford admits to selling them, a Gartner study shows 10%-15% of online reviews are fake, and studies show consumers have difficulty identifying fake reviews (many people don’t even know it’s a problem).
Some authors are prepared to let ethics fall by the wayside in the quest for the almighty dollar. I’d love to say that Christians are immune to unethical or dishonest behaviour, but I’ve seen this isn’t the case.
Read more at the following link: