By Rose Dee
So when I was asked who my target audience was, I had to pause and think. I understand now that most professional authors have this mapped out. Like a business, they have a target demographic and when they are writing they consider this demographic, adapting writing style and storyline to suit. I can honestly say that, in my experience, my personal taste and faith vision influenced my writing.
This is a wonderfully romantic and freeing strategy, but I have discovered that it also comes with some serious pitfalls. One is inadvertently introducing my work to the wrong readers. If you know who you are writing for, you can submit your work to the people most likely to enjoy it. The book becomes a viable commercial option when the marketing is targeted and specific. I have found that knowing the readers who will enjoy my books is very important in determining how I ‘work’ the work.
Unfortunately, pursuing your target audience does not necessarily ensure you financial success or perfect reviews. There is a myriad of factors influencing the commercial success of a novel, many of which are out of the control of the author.
The other problem I have faced is that being commercially driven is as dangerous as being commercially clueless. If a Christian author has a calling from the heart to write on a certain topic, it is the Lord who determines the audience for that work, not the world’s marketing machine. Being in His plan is for more satisfying than have it all planned.
I have come to the conclusion that while I write stories as a ministry (as well as for my own enjoyment!), having some knowledge of who else in the world will enjoy my books makes moving forward, in both writing and marketing, a lot easier. Outside of this broad plan, it’s all down to prayer—which ultimately is right where it should be.
About Rose DeeRose, who holds a Bachelor of Arts Degree, was born in North Queensland, Australia. Her childhood experiences growing up in a small beach community would later provide inspiration for her first novel, Back to Resolution.
Her novels are inspired by the love of her coastal home and desire to produce exciting and contemporary stories of faith for women. Beyond Resolution and A New Resolution are the second and third books in the Resolution series.
Rose’s debut novel Back to Resolution won the Bookseller’s Choice award at the 2012 CALEB Awards, while A New Resolution won the 2013 CALEB Prize for Fiction. She has also released The Greenfield Legacy, a collaborative novel, written in conjunction with three other outstanding Australian authors.
Rose resides in Mackay, North Queensland with her husband, young son, and mischievous pup, Noodle.