Wednesday 21 December 2016

Best of the ACW Archives ~ Readers Welcome!

By Jeanette O'Hagan

In a recent discussion on reviewing ethics, one person commented:

'I guess the brilliant marketing ploy of writing a GOOD book and letting it stand on its merits is too advanced for some authors...'

Sounds simple doesn't it. Write a good book (a solid achievement in itself) and the publishers and readers will come flocking to your door. I don’t think it worked that way even in the ‘good old days’ when writers just wrote books and publishers edited, published and promoted them. But these days even the best book, if written by an unknown or low profile author, is likely to sink without a sound if it is not promoted in some way. 

Read more at the following link:

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