Monday 8 May 2017

Best of the ACW Archives ~ Christian Marketing: Is it different?

By Iola Goulton

We've been looking at marketing this month. There is a lot of information available on marketing in general, and on book marketing in particular. A lot of this information is aimed at the general market, not specifically the Christian market, which leads to an obvious question:

Is there any difference?

No. And yes.

No, because the principles of marketing are the same, regardless of the product or service you are marketing.

But yes, because there are a lot of shoddy or unethical marketing ideas and practices out there. Some of these ideas are promoted, endorsed and practiced by Christians (or people who call themselves Christians). Personally, I believe that as Christians we are called to a higher standard, not just to abstain from evil but from the appearance of evil.

Read more at the following link:

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