By Narelle Atkins
A goal for all authors to is to gain visibility in the market. I was looking for visibility on Amazon Kindle with readers in my sub-genre: Contemporary Christian Romance (CCR). There are nine CCR authors in my SPLASH! novella group and we come from a range of publishing backgrounds. By pooling our resources to produce the box set, we’re gaining exposure from a wider audience among our existing readerships.
Target a Specific Genre
If you’re looking for visibility on Amazon Kindle, it’s essential to target a niche sub-genre. Amazon uses the keywords and selected categories to determine the genre placement of books. It’s much easier to gain visibility on the Amazon Bestseller lists and Hot New Releases lists if all your stories in the box set are targeting a specific audience of readers in a particular sub-genre eg. CCR.
Amazon Bestseller Lists
One of your group goals may include pricing the box set in a way that will attract readers and help you climb the bestseller lists in your genre. The SPLASH! box set is priced at 99 cents for nine novellas. The Amazon Bestseller lists and Hot New Releases lists are the ebook equivalent to shelf space for print books in retail stores. Readers can browse these lists when they’re looking for ebooks to purchase in a particular genre. The rankings can be fleeting, and change on an hourly basis, but they do provide readers with an indication of which ebooks are selling.
There can be financial benefits from participating in an indie box set. The SPLASH! group will earn 35% from Amazon Kindle sales at the 99 cents price point. Our goal is volume sales that will increase our visibility and grow our readerships.
Importance of Series and Backlist Sales
The box set collections provide a wonderful opportunity to introduce new readers to your book series. If readers like your story in the box set, they can easily click through to your other series titles and read the other books you have for sale. This can be a big financial benefit for authors with an extensive backlist.
Marketing and Promotion
The authors in the group can pool their resources to purchase the box set cover and undertake promotional activities. Each author can promote the box set and books by the other authors in the group. A marketing schedule can be set up for box set promotional activities.
For example, each novella in the SPLASH! collection will be individually released by the authors in July. The initial marketing focus is on the box set rather than the individual novellas. Nine novellas for 99 cents is a limited time offer and a great deal for readers.
I’ve really enjoyed getting to know the other authors in the SPLASH! group. It’s fun to work together and I’ve learned so much from the more experienced indie authors in the group. We’re celebrating the release of SPLASH! with a Facebook Party Event on our release day. It was challenging to find a time zone that worked for authors living in North America, UK, South Africa and Australia. I’ll be online at 7am on Wednesday (Aussie time) to join the party (5pm-7pm US East Coast time on June 23).
Next Monday I’m starting a three part series on how to produce an indie box set collection.
A fun loving Aussie girl at heart, Narelle Atkins was born and raised on the beautiful northern beaches in Sydney, Australia. She has settled in Canberra with her husband and children. A lifelong romance reader, she found the perfect genre to write when she discovered inspirational romance. Narelle's contemporary stories of faith and romance are set in Australia. Her latest book, His Perfect Catch, is releasing on June 23 in the SPLASH! box set contemporary Christian romance novella collection.
Website: http://www.narelleatkins.comBlog: http://narelleatkins.wordpress.com
Twitter: @NarelleAtkins https://twitter.com/NarelleAtkins