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Showing posts with label Iola Goulton. Show all posts
Showing posts with label Iola Goulton. Show all posts

Tuesday, 11 December 2018

My Top 10 Reads for 2018

By Iola Goulton @iolagoulton



What are your Top Ten Reads for 2018?

Every year I volunteer to write a Top Ten post ... and every year I regret it. How can I possibly condense a year of reading into ten books? Last year I decided to cheat a little, and posted only my top ten contemporary Christian romance reads.

I'm cheating again this year. I've already posted my five favourite new-to-me authors, and my top five romance read. So today's post (which is cross-posted on my website) is my top ten Christian reads, excluding romance.

Strategem by Robin Carroll


An excellent thriller with a unique hook: a woman dies playing an escape room-type game designed by her husband, which makes him the prime suspect. He didn't do it, so who did?

Click here to read my review.




Shadows of Hope by Georgiana Daniels


An infertile woman working in a pregnancy support clinic is counselling the woman pregnant to her unfaithful husband ... only none of them know it. A gripping novel which explores those problem areas where there are no right answers.

Click here to read my review.

Grace in the Shadows by Christine Dillon

Grace in the Shadows is a poignant and thought-provoking novel from Australian author and missionary Christine Dillon, one that is designed to challenge our thinking at the same time as giving us a good story with great characters.

Click here to read a review by Fiction Aficionado.



Life After by Katie Ganshert


What would you do if you were the sole survivor of a train accident that killed twenty-two people ... but you can't remember it? That's the premise of this gripping and emotional novel.

Click here to read my review.

The Heart Between Us by Lindsay Harrell


The recipient of a heart transplant meets the donor family, and is challenged to get out and live the life she has been gifted ... by ticking off the donor's bucket list, the 24 things she didn't get to do before she died.

Click here to read my review.



Hidden Among the Stars by Melanie Dobson



A powerful dual-timeline stories connecting a rare book, a second-hand bookstore, and pre-World War II Austria as Hitler comes to power and begins his persecution of the Jews. Plenty of twists and tragedy.

Click here to read my review.

Send Down the Rain by Charles Martin

Charles Martin novels always pack an emotional punch, and send down the rain is no exception. Yes, there's a slow build, but the payoff is more than worth it in this exploration of love, loyalty, and family, a story of sacrifice and second chances.

Click here to read my review.



No Less Days by Amanda G Stevens

David Galloway can't died. He's tried, but he can't. He's always thought he was alone, but he's watching TV one day and realises that he isn't alone ... Yes, No Less Days isn't your typical Christian fiction. It's more like Forever meets Highlander, part science fiction and part urban fantasy.

Click here to read my review.

Where Hope Begins by Catherine West

Savannah's husband of twenty years has left her for another woman, the children are in boarding school and college and don't need her, so she does what any sensible woman would do: she runs away. It's a tough yet touching story about what women do when life disappears.

Click here to read my review.



Before We Were Yours by Lisa Wingate


I seem not to have reviewed this (probably because I bought it, and I'd already filled my reviewing schedule with review copies). It's a dual timeline story, with the past timeline telling the story of a family that is broken when the five children are stolen, shipped off to an orphanage, and adopted out. It's a compelling story, made all the more compelling and horrifying by the knowledge it's based on the real-life scandal of Georgia Tann and the Tennessee Children's Home Society.

Conclusion

As I was compiling this post, I realised what all these novels have in common: a great hook.

Yes, they all also have great characters, a strong plot, and excellent writing, but so did a lot of the novels that didn't make the list. These are the novels that have lived in my memory long past reading them and writing the review ... and that's because of the hook.

Characters placed in unusual and often difficult situations, and being forced to work through issues and problems most of us will never face. Because that's the attraction of fiction: the way story can teach us how to deal with things in the real world.

So what's the hook for your work in progress? What challenges do you give your characters?

What about you? What are some of the best novels you've read this year? Do your choices have a theme, like mine did?


About Iola Goulton

Iola Goulton is a New Zealand book reviewer, freelance editor, and author, writing contemporary Christian romance with a Kiwi twist. She is a member of the Sisterhood of Unpronounceable Names (Iola is pronounced yo-la, not eye-ola and definitely not Lola).

Iola holds a degree in marketing, has a background in human resource consulting, and currently works as a freelance editor. When she’s not working, Iola is usually reading or writing her next book review. Iola lives in the beautiful Bay of Plenty in New Zealand (not far from Hobbiton) with her husband, two teenagers and one cat. She is currently working on her first novel.

Thursday, 6 December 2018

Book Review | The Making of Mrs Hale by Carolyn Miller

Review by Iola Goulton @iolagoulton



We first met Julia Hale in Winning Miss Winthrop, when Julia ran away to Gretna Green to marry Thomas Hale in defiance of her family's wishes.

But, as the old saying goes, "Marry in haste; repent at leisure." 


Julia is left destitute after her husband disappears. Six months later, she has sold everything she can and has no choice but to return to her friends and family in London and ask for help. They are pleased to welcome her home, believing she is either an abandoned wife or (possibly) a widow. They are less pleased when Thomas Hale returns home ...

This means The Making of Mrs Hale follows one of the lesser-used romance tropes: a married couple falling in love. Or perhaps they are rediscovering their love, as Julia clearly still has feelings towards Thomas and vice versa. But Julia has to fight to keep what she has—a marriage to a man she loves.

There is also an exciting suspense thread. Thomas is concerned his ending up in a Spanish prison may not have been an accident. This threatens him, Julia, and their attempts to rebuild their relationship while surrounded by disapproving family members.


I have always been a big Regency romance fan, and Carolyn Miller has established herself as a leading author in the Christian Regency genre. Her research is spot on, yet never gets in the way of the story (I wish this was universal, but I find there are more authors who think they can write authentic Regency than actually can).

In contrast, Carolyn Miller consistently comes up with realistic yet detailed plots. 


She fills her novels with realistic, complex characters facing issues that are true to the historic period, yet resonate with modern readers. Her novels are also definitely (and perhaps defiantly) Christian. They're not just "clean". Her characters are forced to evaluate themselves and their relationship with God, which is a refreshing contrast to a lot of the fiction being published by CBA publishers. Overall, I recommend Carolyn Miller and The Making of Miss Hale to anyone looking for genuine Christian Regency fiction.

Thanks to Kregel Publications and NetGalley for providing a free ebook for review.

About Iola Goulton

Iola Goulton is a New Zealand book reviewer, freelance editor, and author, writing contemporary Christian romance with a Kiwi twist. She is a member of the Sisterhood of Unpronounceable Names (Iola is pronounced yo-la, not eye-ola and definitely not Lola).

Iola holds a degree in marketing, has a background in human resource consulting, and currently works as a freelance editor. When she’s not working, Iola is usually reading or writing her next book review. Iola lives in the beautiful Bay of Plenty in New Zealand (not far from Hobbiton) with her husband, two teenagers and one cat. She is currently working on her first novel.

Tuesday, 4 December 2018

Tuesday Book Chat | 4 December 2018 | Iola Goulton

From Iola Goulton @iolagoulton


It's Iola here. Welcome to our ACW Tuesday Book Chat where we encourage book lovers to answer our bookish question of the week.

Today's question is: 


Hmm ... tough question. So many books. I want all the books. And I tend to buy them when they are released or on sale or when they catch my attention through the year, so I don't exactly have a Christmas wish list. Just a general wish list (and a wish that I could stop adulting long enough to read them all).

Join the conversation in a comment on this post or in a comment on the blog post shared in our Australasian Christian Writers Facebook Group. Or, if you're feeling wordy (like me), write a blog post and link to it in the comments.

Let's chat! 


Monday, 26 November 2018

A Response to my Spam Comments

By Iola Goulton @iolagoulton


Over the last few weeks, my reviewing website (www.iolagoulton.com) has been getting a lot of spam comments. They don't show up on the site—I have my site set up so I have to manually approve comments from first-time commenters. And I think most of these comments are from Russian bots.

I have no intention of approving any of the comments, because that will allow the commenters (or Russian bots) to continue to spam me. But some of the comments are (unintentionally) funny enough that they deserve a response. Here are my favourites.

All spelling and grammar is as submitted by the commenters.

I can help you write your collage essay.

Great, but I'm not in collage. Or college. And if I was ethically challenged enough that I'd pay someone to do my homework for me, I'd want someone who knows the difference between collage and college.

I dⲟ believe your site could be having internet browser compatibility issues. Whenever І take a look at your sitе in Safarі, іt looks fine however, іf opening in Internet Eⲭploreг, it’s got some overlapрing issues.

I suspect that's one of the many faults with Internet Explorer. Do people still use Internet Explorer? Anyway, I recommend you update to a more modern web browser. You know—one that's been updated this century.

I am glad I noticed this website on Yahoo.

Yahoo still exists? Who knew. I hope you're not using that with Internet Explorer.

I see that you don't update your blog too often.

I think four or five times a week is plenty often.

Good blog! Do you have any tips or hints for aspiring writers?

As a matter of fact, I do. You can find them at my other website, www.christianediting.co.nz. Or at one of the websites I contribute to on a regular basis:


Incidentally, you might want to change your user name. A name like pay someone to do my assignment might give people the impression you're looking to pay someone to write your collage essays rather than looking for actual writing advice.

What are your contact details?

You can contact me through my Contact page (who knew, right?). Oddly enough, I don't want to publicize my email address. I'm worried I might get even more spam.

Incredible blog layout! The overall look of your website is great, let alone the content.

Thank you. I use the free version of the Make theme, and created both my sites using the free 5-Day Website Challenge from www.wp-bff.com. You're welcome.

How lengthy have you been running a blog for?

According to my copyright statement, I've been running this blog since 2016. By the way, that should be "how long".

What i do not underѕtood is in faϲt how you are no longer really much more smaгtly-preferred than you might be now.

I don't understand that either. But thanks for saying so.

Do you have a spam issue on this website.

Only from comments like yours.

Now I am going to do my breakfast.

I think you're in the wrong place. Breakfast conversations and photos belong on Instagram.

Just became aware of your blog through Google, and found that it’s truly informative. I’m going to watch out for brussels.

Thank you?

WOW just what I was searching for. Came here by searching for amateur porn videos online.

(on a post on major Christian fiction literary awards)

Really? Well, I guess that confirms that the good news of Jesus Christ is for everyone, and Jesus will meet you where you are.

I can not to find your e-mail subscription hyperlink oor e-newsletter service.

It's that big blue box immediately to the right of the blog title.

Heү there! Do you know if they make any pⅼugins to assist with Search Engine Optimization?

I use Yoast SEO. I'm sure there are others.

I’m ϲurious to find out what blog system you’re using?

WordPress. Like 27% of the internet.

I’m getting sick and tired of Wordpress because I’ve had issues with hackers and I’m looking at alternatives for another platform.

Yes, WordPress can have problems with hackers if you haven't set your site up properly, and don't use a service like WordFence or Sucuri. WordPress also appears to have a problem with comment spam. Just like pretty much every other site that allows comments. Such is life.

the Gilmore Girls are really gorgeous, and that is the main reason why i watch that tv show,

A lot of people enjoy that show. But this is a book review blog.

Although they did not begin in this way, modern CPUs are microprocessors. If there is a young girl, she will love developing a feminine white desk in their room to complete homework on.

Awesome. I needed to know that.

І have bеen browsing on-line greateг than 3 hoսrs nowadays, but I never discovered any fascinating articⅼe ⅼike yours.

I mean this in the nicest possible way, but you need to get off your computer and get a life. Or read a book. You know, like one of the hundreds I've reviewed on this site.

I remember as I spent my childhood years, I was flanked by new technology including Atari or even the Color Computer.

You're showing your age.

Ԝhat’s uⲣ, its good piece of writing concerning mediɑ print

(on a post about ANZAC Day).

Yeah, right.

Ꮤhen someone writes an paragraph he/shе keeps thе tһought of a user in hiѕ/һer brain that how a սѕer can know it. So that’s whʏ this article is outstdanding.


Humanity has reached a new low if the ability to use paragraphs correctly is now considered outstanding. But wait ...


Paragraρh writing іs also a excitement, if you be acquainted with then you can writе otherwise it іs difficult to writе.

I'm lost for words. Or perhaps lost for paragraphs.

Terrific post but Ӏ was wondeгing if you could wrіte a litte more on this topіc?


Actually, this was me asking my readers a question.


So yes, the comments are spam. But many are unintentionally funny, and deserved a response.

What about you? Do you get spam comments? What's your response?


About Iola Goulton

Iola Goulton is a New Zealand book reviewer, freelance editor, and author, writing contemporary Christian romance with a Kiwi twist. She is a member of the Sisterhood of Unpronounceable Names (Iola is pronounced yo-la, not eye-ola and definitely not Lola).

Iola holds a degree in marketing, has a background in human resource consulting, works as a freelance editor, and has developed the Kick-Start Your Author Platform Marketing Challenge, an email course for authors wanting to establish their online platform.

When she’s not working, Iola is usually reading or writing her next book review. Iola lives in the beautiful Bay of Plenty in New Zealand (not far from Hobbiton) with her husband, two teenagers and one cat. She is currently working on her first novel.

Monday, 19 November 2018

13 Reasons Why I Don't Want to Switch from Amazon.com to Amazon Australia

By Iola Goulton @iolagoulton



Last week was a mess for many authors, as Amazon appeared to remove thousands of Kindle books from the Amazon.com store. Only they didn't—it was just (just!) that international readers couldn't see the Kindle books.

Authors thought their books were missing.


Readers couldn't find the books they wanted to buy.


Then we found the books weren't missing. It's just Amazon had started geoblocking: checking customer IP addresses, and not permitting international customers to buy from the Amazon.com store. Click here to read an excellent blog post from David Gaughran explaining what happened. Or click here to see my screenshots.

But Amazon messed up. Instead of showing the book page and saying the book wasn't available in the customer's region (as is normal practice on Amazon UK), the books simply disappeared.

Yes, the books could be found in the local Amazon store—in my case, Amazon Australia. But switching to the local Amazon store is not a viable option for many of Amazon.coms international customers. It didn't take me long to come up with 13 reasons why. Or why not:
  1. Existing Kindle Library
  2. More Variety
  3. Better Sales
  4. eBook Gifting
  5. Gift Cards
  6. Giveways
  7. Reviews
  8. Currency Conversion
  9. Affiliate Links
  10. Embed Codes
  11. Kindle Family
  12. Audible Subscriptions
  13. Other Subscriptions
Lets look at each of these in a little more detail.

    Existing Kindle Library

    Switching from Amazon.com to Amazon. com.au means customers run the risk of losing access to their Amazon.com purchases. It shouldn't happen, in theory, but I've heard of people having their entire Kindle purchase history wiped, so anything is possible.

    Last time I checked, my Amazon.com purchases didn't show. Now they do. Amazon assures me it's to my benefit to change, but I disagree.

    More Variety

    Amazon.com has a wider variety of Kindle books available. Well, it did last week. It still does—it's just I can't buy most of them from Amazon.com. I've seen many complaints that customers can't buy specialised books in the Australian store.

    Better Sales

    A lot of sales are only available at the US site, including free downloads.

    Note that only US and UK residents can benefit from Kindle Countdown deals, which is annoying. But switching to Amazon Australia won't get me Countdown deals either, so that's a moot point.

    ebook Gifting

    Amazon US allows ebook gifting. The Australian site does not. You can check this in the screenshots above: the US site has a "Give as GIft" button below the buy button. This is missing from the Australian site.

    Many authors, influencers, and bloggers (including me) like to be able to gift Kindle books to friends, fans, or contest winners.

    Gift Cards

    Amazon US allows customers to buy and give away gift cards. Authors, influencers, and bloggers often use gift cards as an incentive to get readers to perform some action e.g. comment on a blog post, or write a review (but not an Amazon review, as that would be against Amazon's reviewing guidelines).

    Giveaways

    Amazon US allows customers to give away books as a promotional tool. Amazon Australia does not offer this feature.

    Reviews

    Customers have to spend USD 50 per year on an Amazon site in order to be able to review (something I've previously discussed). If I'm forced to move from the US to the Australian site, the time will soon come when I'm no longer able to review on the US site. Reviews have more visibility on the US site, and book promotion organisations require a minimum number of Amazon US reviews before they'll promote a book. Restricting reviewers will make that target harder to meet.

    Currency Conversion

    Many Amazon customers are also Amazon affiliates or Amazon sellers. It makes sense for them to shop in the same currency they earn in. For most people, this is US dollars, because Amazon.com is the biggest store.

    Affiliate Earnings

    I'm an Amazon affiliate, which means if you click one of my links and buy something on Amazon, they'll pay me a commission of around 4% for referring you as a customer. I don't earn a lot in affiliate income, but what I do earn is paid out as Amazon US gift vouchers. I could get paid direct to my bank account, but the minimum payment is higher and much of it would be taken as fees.

    I've also signed up for the Amazon Australia affiliate scheme. It only pays out to Australian bank accounts ... which I don't have, because I'm not Australian. Because Australia and New Zealand are different countries. Like the United States of America and Canada are different countries. It seems Amazon doesn't understand this relatively simple fact of geography.

    Embed Codes

    Amazon offers embed codes so bloggers can embed a sample of a book on their blog post, like this:

    This embed code was copied from the Australian website, but leads back to the US site. That's great for US customers, but means there is no incentive to switch to Amazon Australia.

    Kindle Family

    I don't use Kindle Family, but it is a scheme which allows family members to effectively share a Kindle account. There is a catch: the family has to live together and shop at the same store. So if one family member tries to tell Amazon he or she lives in the US (to be able to access the US store), then the Family is broken and they can no longer share the account.

    Audible Subscriptions

    Audible (Amazon audiobook) subscriptions are still on Amazon US. Yes, customers can transfer them, but that's an added hassle, and one more place for things to go wrong.

    Other Subscriptions

    Some Amazon users subscribe to newspapers or magazines through Amazon US. I saw one person complain that when they tried to switch to Amazon Australia, they were warned their subscription would no longer be available.

    So there you have it.

    13 reasons why Amazon.com's international customers will be reluctant to shift to their local store. I'm sure most international customers will be affected by at least one reason—and that's only the impact of shifting as a reader. There are even more reasons for authors.

    Yes, there are at least 13 reasons why geoblocking international customers is a bad idea.

    Were you affected by Amazon's geoblocking? What was your reaction? Are you planning to stay with the US store, or switch to Australia?


    About Iola Goulton

    Iola Goulton is a New Zealand book reviewer, freelance editor, and author, writing contemporary Christian romance with a Kiwi twist. She is a member of the Sisterhood of Unpronounceable Names (Iola is pronounced yo-la, not eye-ola and definitely not Lola).

    Iola holds a degree in marketing, has a background in human resource consulting, works as a freelance editor, and has developed the Kick-Start Your Author Platform Marketing Challenge, an email course for authors wanting to establish their online platform.

    When she’s not working, Iola is usually reading or writing her next book review. Iola lives in the beautiful Bay of Plenty in New Zealand (not far from Hobbiton) with her husband, two teenagers and one cat. She is currently working on her first novel.

    Tuesday, 13 November 2018

    Tuesday Book Chat | 13 November 2018 | Iola Goulton

    From Iola Goulton @iolagoulton


    It's Iola here. Welcome to our ACW Tuesday Book Chat where we encourage book lovers to answer our bookish question of the week.

    Today's question is: 


    How many books have you read this year? How many do you think you'll read between now and the end of the year? Did you participate in a reading challenge? Will you achieve your reading goal?

    Join in the conversation in a comment on this post or in a comment on the blog post shared in our Australasian Christian Writers Facebook Group. Or, if you're feeling wordy (like me), write a blog post and link to it in the comments.

    Let's chat! 

    Thursday, 8 November 2018

    CALEB Award Review | The Elusive Miss Ellison by Carolyn Miller

    Review by Iola Goulton @iolagoulton



    Omega Writers is a Christian writing group serving Australian, New Zealand, and South Pacific Christian Writers. They held their annual writing conference the last weekend on October, in Adelaide, South Australia (and you can read my recap post here).

    One much-anticipated part of conference is the Saturday night award ceremony for the CALEB Award. CALEB stands for:

    Christian Authors Lifting Each others' Books


    This year, there were four categories for the CALEB Award:

    • Published Fiction (romance or romantic elements)
    • Published Non-Fiction
    • Published Children's Fiction
    • Unpublished Young Adult Fiction

    The winners were:


    Over the next few weeks, we're going to be reviewing the three winning books as well as more recent releases from these three wonderful ladies.

    Andrea Grigg has previously reviewed The Elusive Miss Ellison here at Australasian Christian Writers, and you can click here to read her review.

    And here's my review (previously published at Iola's Christian Reads).


    The Elusive Miss Ellison is everything a good Regency romance should be: it’s consistent with the writings of Jane Austen and Georgette Heyer, and features plenty of wit and sparkle in the dialogue, especially that of the titular Miss Lavinnia Ellison. She reminds me of a combination of Austen and Heyer heroines, and there is a definite nod to the BBCs Ehle/Firth version of Pride and Prejudice in terms of the characters.

    The plot isn’t P&P (thankfully), but again has echoes of Austen. 


    The big difference (improvement) is that The Elusive Miss Ellison is clearly Christian fiction: Livvie is a minister’s daughter with a real faith in God, and unwilling to be romantically involved with any man who doesn’t share her faith. Especially not the man she holds responsible for the death of her beloved mother, and who appears to hold too little regard for the wellbeing of his tenants.

    Nicholas obviously has his own personal and faith journey, and I think his is the stronger story—he’s the one with the obvious character faults which need to be changed through the influence of a good woman. And perhaps her love as well ...

    I’m a big Regency romance fan, so very much enjoyed the authentic Regency voice and attention to detail. Some of the writing was a little shaky, and the pacing was somewhat uneven. Parts of the novel sparkled with wit, but others felt as though the sparkle had been scrubbed out.

    I’ll be keen to read the sequel, The Captivating Lady Charlotte (love the title!). Recommended for fans of Christian Regency romance.

    Update: Carolyn now has six novels published, and I've read them all. She gets better with each one.

    Thanks to Kregel and NetGalley for providing a free ebook for review.

    You can read the introduction to The Elusive Miss Ellison below:



    Tuesday, 6 November 2018

    Tuesday Book Chat | 6 November 2018 | Iola Goulton

    From Iola Goulton @iolagoulton


    It's Iola here. Welcome to our ACW Tuesday Book Chat where we encourage book lovers to answer our bookish question of the week.

    Today's question is:



    For those of you who are now getting shouty because Who On Earth has started thinking about Christmas shopping in the first week of November ... I didn't set the question. And we have to start sometime.

    Anyway, books make good gifts. Or book vouchers.

    Please join in the conversation in a comment on this post or in a comment on the blog post shared in our Australasian Christian Writers Facebook Group. Or, if you're feeling wordy (like me), write a blog post and link to it in the comments.

    Let's chat!

    Thursday, 18 October 2018

    Book Review | Write Smart Write Happy by Cheryl St John

    Review by Iola Goulton @iolagoulton



    I thought Write Smart Write Happy was going to be a book about writing—and it is. And it isn't. It isn't what I was expecting (which was something about how to write better). It is about writing, but it's not about the craft of writing. It's more about the mindset behind writing—what it takes to be a successful multi-published author. One of her big points is to focus on what we can control.

    A publisher declining your manuscript is out of your control. But there are two things you can control:
    1. The quality of your work
    2. Your attitude and strategy in selling
    I listened to a podcast last week where the author said she made $3,500 in book sales in August, and wants to be making $5,000 a month before the end of the year. That, according to St John, is not a good measure of success because it's out of the author's control (I also read a blog post today that points to more weirdness in the Kindle store, and I've seen many reports of authors seeing a huge drop in Amazon income from August to September. So this author's $3,500 in August may well be a happy blip, not an upward trend).

    We can't control whether an agent will take us on or whether an editor will acquire a manuscript. 


    If we traditionally publish, we can't control how many books we sell or know what marketing activities result in sales. (Self-published authors have a little more control in that they can see their daily sales and therefore make a connection between daily sales and marketing activities).

    Defining our success by matters outside our control is only going to lead to stress and unhappiness. Instead, we should focus on what we can control: how much we write, how many submissions we make to publishers, how many books we write (and self-publish, if that's our chosen path). St John says:

    We only fail when we neglect to set goals and work towards them.


    St John goes on to say:

    Saying I want to write and traditionally publish a bestseller is like saying I want world peace. If we set goals that are nearly impossible to obtain, we're setting ourselves up for disappointment and frustration.


    We can't rely on external factors for our writer happiness. That's not smart and it won't make us happy. Instead:

    Our self-esteem must come from a job well done and having given our best.


    The book is also full of inspirational quotes from other writers, such as this line from Ann Landers:

    Opportunities are usually disguised as hard work, so most people don't recognise them.


    St John is full of handy tips to write smart, and write happy, such as changing the font colour to white if we want to write freeflow without the internal editor getting in the way. Clever.

    Being a successful writer is work. Hard work. 


    There is no Secret Handshake, no secret key to success, no information that the successful published authors are withholding. But there are blogs and books like Write Smart Write Happy which share many valuable tips (e.g. all the different types of editing a traditionally published novel goes through).

    If you're looking for a book about how to write better, then Write Smart Write Happy isn't the book for you. But if you're looking for some encouragement in your writing journey, or tips on how to be a more consistent and productive writer, and how to set (and achieve) realistic goals, then Write Smart Write Happy might be right for you.

    Thanks to Writers Digest and NetGalley for providing a free ebook for review.

    About Iola Goulton

    Iola Goulton is a New Zealand book reviewer, freelance editor, and author, writing contemporary Christian romance with a Kiwi twist. She is a member of the Sisterhood of Unpronounceable Names (Iola is pronounced yo-la, not eye-ola and definitely not Lola).

    Iola holds a degree in marketing, has a background in human resource consulting, works as a freelance editor, and has recently introduced an Website | Facebook | Instagram | Pinterest | Twitter

    Tuesday, 9 October 2018

    Tuesday Book Chat | 9 October 2018 | Iola Goulton

    By Iola Goulton @iolagoulton



    It's Iola here. Welcome to our ACW Tuesday Book Chat, where we encourage book lovers to answer our bookish question of the week. I look forward to hearing your thoughts.

    Do you participate in online reader groups?

    I guess (I hope?) you participate in the Australasian Christian Writers Facebook group, although I guess we're more of a writer group than a reader group. I'm also part of several other groups, including Avid Readers of Christian Fiction. 

    Please join in the conversation in a comment on this post or in a comment on the blog post shared in our Australasian Christian Writers Facebook Group. Or, if you're feeling wordy (like me), write a blog post and link to it in the comments.

    Let's chat! Do you participate in online reader groups?



    Tuesday, 2 October 2018

    Tuesday Book Chat | 2 October 2018 | Iola Goulton

    By Iola Goulton @iolagoulton




    It's Iola here. Welcome to our ACW Tuesday Book Chat, where we encourage book lovers to answer our bookish question of the week. I look forward to hearing your thoughts.

    Have you discovered any new authors from our blog?

    I have - most recently, Brenda S Anderson, from Christine Dillon's recent review of Long Way Home.

    Please join in the conversation in a comment on this post or in a comment on the blog post shared in our Australasian Christian Writers Facebook Group. Or, if you're feeling wordy (like me), write a blog post and link to it in the comments.

    Let's chat! Have you discovered any new authors from our blog?

    Thursday, 20 September 2018

    Book Review | Influencer by Brittany Hennessy

    Review by Iola Goulton @iolagoulton



    Just to prove I occasionally read non-fiction ...


    If the teen in your life (or even you) dreams of being the next big YouTube or Instagram sensation, then you need this book. It takes readers through the nitty-gritty of what it takes to be an influencer, and the basics of how to run your own influencer business.

    And influencing is a business. 


    Influencing isn't just taking a pretty photo and posting it on Instagram. It's also learning skills like design, photography, writing, social media, websites, modelling, and public speaking (because many of the successful influencers. The bigger influencers are mostly posting pictures of themselves, so it's also hiring the photographer to take those shots, and perhaps even the makeup artist and hairdresser so you look like Wow! not woah.

    The focus of Influencer was on fashion, lifestyle, and travel influencers—the glamour end of the game. But many of the principles still hold true for us smaller-scale book bloggers. For example:
    • Blog on WordPress.
    • Be on social media, if only so people can tag or mention you.
    • Secure your username on every platform so no one can steal it.
    • Be honest.
    • Have a balance between organic content and advertisements.
    • Ask a question to build engagement (yes, I'm still working on this one).
    • Plan and prepare your content in advance.

    (If you've followed me for any length of time, you'll know I've been recommending all these things to writers since forever.)


    Hennessy also says:

    If you are in this business for the right reasons, creating create content, and engaging with your audience, the followers will come. This isn't a sprint; it's a marathon. Never forget that.


    (Also remember that sprinters spend just as many hours a day training as marathon runners!).

    The one weakness of Influencer was the chapter on building an audience—how to get people to follow you and engage. She makes some good points (don't buy followers. Or Likes. Ever. Use hashtags. Follow hashtags.) But the chapter is light on detail.

    Key learning points:

    • It takes time. The interviewed influencers worked on their blogs and Instagram profiles for two to six years before starting to make money.
    • It takes a lot of time. Even when you've "made it", this is a full-time job because you're a business owner.
    • It takes skill. You need to be able to write great content and sell products. And you need to be able to take direction.
    The chapters on contracts and agents hit home the fact that being an influencer is a lot more than living an Instagram-ready life. It takes business savvy, hard work, and a determination to succeed. It takes knowing your "why"—why do you want to do this?

    All in all, becoming a successful influencer sounds a lot like becoming a successful author.

    A lot of hard work with no guarantees, so you need to learn to find joy and success in the process.

    Recommended for anyone who wants to get into influencing on a small or larger scale, or anyone who is curious as to how and why anyone can justify paying some blogger thousands of dollars for posting a few photos on Instagram.

    Thanks to Kensington Books and NetGalley for providing a free ebook for review.

    About Iola Goulton


    Iola Goulton is a New Zealand book reviewer, freelance editor, and author, writing contemporary Christian romance with a Kiwi twist. She is a member of the Sisterhood of Unpronounceable Names (Iola is pronounced yo-la, not eye-ola and definitely not Lola).

    Iola holds a degree in marketing, has a background in human resource consulting, and currently works as a freelance editor. When she’s not working, Iola is usually reading or writing her next book review. Iola lives in the beautiful Bay of Plenty in New Zealand (not far from Hobbiton) with her husband, two teenagers and one cat. She is currently working on her first novel.




    Monday, 17 September 2018

    How do Writers Earn Money?

    By Iola Goulton @iolagoulton



    I recently came across an advertisement for a website offering a new way for writers to get paid for their work. Having observed the publishing industry for several years, my experience has been twofold:

    • There are more people claiming to have invented a "new way" than there are new ways.
    • Most of the "new ways" are ineffective or unethical.

    Anyway, the advertisement got me thinking: how do writers earn money?


    Selling Books

    Selling books is the obvious source of income for published authors. However, that's one of the many things in life that's easy to say and much harder to do! (Check our archives for some of our previous posts on the topic). Selling books is made even harder by the continuing rise of internet piracy, which Narelle will discuss next week.

    Publishing Articles

    Many sites pay up front for contributions (but many more pay only in "exposure"). Payment isn't high, and can start from $5 for a 300-word blog post. If this interests you, I suggest checking out sites like Fiverr and Upwork. Just don't get caught up in something unethical, like writing $5 Amazon book reviews for books you haven't read ...

    Blogging

    Writers don't actually earn money by blogging. But bloggers can monetise their blogs through advertising, affiliate income, and sponsorship.

    The challenge here is traffic. No one is going to want to advertise on a blog no one visits, and many advertising networks won't even sign up bloggers with less than a specified number of page views (e.g. 10,000 page views per month, as measured by Google Analytics).

    Advertising

    Most blog advertising is direct advertising. Some websites have enough traffic that they can actually sell their own advertising for a monthly fee (e.g. SBTB, who have 350,000+ page views a month on desktop alone). The advantage of this is you control the content that will appear on your site, and you set the fee so you know how much you'll get paid. The disadvantage for writers advertising on their own site is that you might only want to advertise your own products.

    The more common blogger advertising model is to partner with an advertising network such as Google AdSense. Bloggers then provide a blank space which the advertiser fills, and the blogger can be paid on a pay per view (PPV), pay per click (PPC), or on actual sales. Payments will therefore vary depending on traffic and engagement.

    I see two issues with using an advertising network:

    • With PPC and other click-through advertising, you're getting paid for taking people away from your website, not keeping them on your website. That's bad for your SEO, which rewards people visiting your site and staying there. It also doesn't say much for your writing if visitors would rather leave than read your content.
    • You don't control the advertisements that are appearing on your blog. 
    Both points concern me, but the second concerns me most.

    I visit a lot of book blogger sites where the ad spaces are advertising vanity presses (no doubt because Google sees a lot of writers visiting those sties). I'm against vanity presses, so there is no way I'd want advertisements for a product I despise on my site. I want to control what I advertise, which is why I stick with affiliate marketing. While bloggers can block certain categories of advertisers, those categories are broad (dating, drugs, games, sex).

    And advertisers can still slip through the cracks. The site which prompted this post was clear that it did not accept adult content. But the first affiliate link I clicked took me to an advertisement for a famous lingerie brand, complete with a lingerie-clad model. The second link took me to a pirate video site. Again, not the products I want my brand to be associated with.

    Affiliate Marketing

    Organisations such as Amazon have affiliate programmes to encourage website owners and bloggers to advertise their products by providing a small percentage

    I am an Amazon affiliate (which earns me around $10 a year—4% of a 99c books means a lot of people have to click through for me to earn enough to get paid!) I'm also an affiliate for several of the products and services I use in writing and blogging, such as CrowdFireMailChimp, SocialJukebox, StoryBlocks, Write! and the WP-BFF.com 5-Day Website Challenge (which is how I built my Christian Editing and Iola Goulton websites).

    I'm also an affiliate for Draft2Digital, even though I don't use their services (yet). This is because I've seen them recommended by others, I've seen the work they do, and know I'll want to use them when the time comes. I also met a D2D representative at a recent conference, and was impressed by their writer-centric focus.

    (Yes, all the above links are affiliate links, which means I'll earn a small commission if you buy something from one of those links, but you'll pay the same amount).

    Do these schemes earn me a lot of money? No—less than $100 a year, but that's because I don't put a lot of effort into them. Some authors (e.g. Joanna Penn) earn substantial amounts through a combination of high traffic and promoting some high-value products and services. And some bloggers earn a full-time salary through affiliate income.

    Sponsorship

    As with affiliate marketing, sponsorship is working directly with product or service providers. For example, I often get approached by service providers to review their products in exchange for a free pocket (sadly, none of them have yet offered actual money as well!). I don't usually accept these offers, as most of them aren't relevant to my audience (e.g. the quiz app that costs $209 per month).

    If you're interested in chasing sponsorship dollars, you'll need an established site and audience, and you'll need to pitch to the brands you're interested in—don't rely on them finding you. I'd also caution writers to be careful about what brands they partner with, and make sure their values align with yours.

    Speaking Engagements

    Many writers are also speakers, speaking to writers at conferences or local writer groups, or speaking to readers at reader conventions, book clubs, and book signings. Children's authors may also speak in schools. Many of these engagements are unpaid or compensated only with a token gift. Other speaking opportunities are paid, but most are only an honorarium and don't cover the cost of the conference, let alone the associated travel and accommodation costs. Most writers speak as a way of enlarging their platform and giving back to the community, not as a form of income.

    There is also the reverse: business professionals who write a book. For this group, a book is a sign of authority in their field, and earnings from the book are secondary to their earnings from their business. These authorities (some of whom do speak on writing or book marketing) are usually paid hundreds or thousands of dollars, as well as having all their expenses covered.

    What have I missed? How else can writers earn money from their writing? Let me know in the comments!


    About Iola Goulton

    Iola Goulton is a New Zealand book reviewer, freelance editor, and author, writing contemporary Christian romance with a Kiwi twist. She is a member of the Sisterhood of Unpronounceable Names (Iola is pronounced yo-la, not eye-ola and definitely not Lola).

    Iola holds a degree in marketing, has a background in human resource consulting, works as a freelance editor, and has recently introduced an Website | Facebook | Instagram | Pinterest | Twitter

    Tuesday, 11 September 2018

    Tuesday Book Chat | 11 September 2018 | Iola Goulton

    By Iola Goulton @iolagoulton




    It's Iola here. Welcome to our ACW Tuesday Book Chat, where we encourage book lovers to answer our bookish question of the week. I look forward to hearing your thoughts.

    Have you been to an in-store book signing?

    I have to say I haven't, although that's mostly because I've never seen an in-store signing from an author I like that's close enough to attend. I do have some autographed books. Maybe we'll talk about those another time.

    Please join in the conversation in a comment on this post or in a comment on the blog post shared in our Australasian Christian Writers Facebook Group. Or, if you're feeling wordy (like me), write a blog post and link to it in the comments.

    Let's chat! Have you been to an in-store book signing?

    Tuesday, 4 September 2018

    Tuesday Book Chat | 4 September 2018 | Iola Goulton

    By Iola Goulton @iolagoulton



    It's Iola here. Welcome to our ACW Tuesday Book Chat, where we encourage book lovers to answer our bookish question of the week. I look forward to hearing your thoughts.

    Do you share book recommendations on social media?

    I'm a book reviewer, and I share my reviews, book quotes, and other bookish posts on social media. I also share reviews by other people of books I've enjoyed, or books I want to read.

    Please join in the conversation in a comment on this post or in a comment on the blog post shared in our Australasian Christian Writers Facebook Group. Or, if you're feeling wordy (like me), write a blog post and link to it in the comments.

    Let's chat! Do you share book recommendations on social media?


    Monday, 27 August 2018

    Beta Reading: Giving Critical Feedback

    By Iola Goulton @iolagoulton



    Last week I outlined four possible approaches to giving feedback when betareading for other writers. Giving complimentary feedback is easy. The hard part is giving critical feedback.

    And what feedback you give may depend on how the author sees a beta read.

    Some authors use beta readers as first readers, to identify and iron out developmental issues such as plot and characterisation issues. Other authors use beta readers after the book has been edited, to act as unpaid proofreaders, or first reviewers.

    Neither approach is wrong—or right.

    But it might help to know which approach the author has taken before offering feedback. If the author is using beta readers to test an early version of the manuscript, then my view is that any and all feedback should be welcome. But the feedback should focus on the big picture:
    • Is there a clear story question?
    • Is there a clear three-act (or four-act, or six-stage) structure?
    • Is there a clear character arc, including character goals, motivation, and conflict?
    • Does the novel meet genre expectations?
    • Does the author use point of view correctly?
    • Does the author show rather than telling?
    • Are there any recurring writing issues the author should be aware of?
    For example, provide a manuscript assessment service (a form of paid beta read). I often receive manuscripts where the writing is solid, but the main character has no clear goal, there is no clear structure, there is a lot of repetition, and the author consistently gets the punctuation of dialogue wrong.

    But it's not all bad: this is all fixable. I can usually see the potential for a plot, a structure, and a clear character GMC, but they are hidden behind excessive repetition.


    If the book you've beta read is an early version, then the author should be expecting feedback on these basic issues. As a reader, you should expect the writing to need work—it hasn't been line edited or copyedited, so it will need work.

    But what if you're not the first reader? What if you know the book has already been edited, and it's still not stellar?

    This is where giving feedback gets difficult.


    Is the fault with the writing or with the editing?


    If you're beta reading an edited book, you have to ask: is the problem with the writing or with the editing? Or both?

    It could be that the author didn't know what kind of editing the novel needed, so hired the wrong kind of editor. It could be that the author hired the cheapest editor (who proofread when the novel needed a line editor).

    Or it could be that the author hired an excellent editor, then ignored the editor's feedback. I've had this happen. I've copyedited or proofread books where I've given the author advice on how to improve the book, and they've chosen to ignore me.

    If an author is self-publishing, the editing is the author's responsibility. They write the book. They select the editor. They choose whether to accept or reject the editor's advice.

    (Traditional publishing is another matter. The author is under contract, and the publisher won't publish a novel that doesn't meet their standards. That might mean the author has to allow changes they don't agree with.)

    So it's important to know whether you're a first reader or a last reader before you give feedback, so you can concentrate on the right things.

    Giving Feedback

    Here are my tips for giving feedback:

    State Your Assumptions

    If you're assuming the manuscript hasn't been edited, say so. It's kinder than saying it hasn't been edited well (even if that's what you think). Then cite specific examples and sources of areas that need editing, so the author knows this isn't you being mean. It's you sharing knowledge.

    Be Clear

    Giving feedback is not a time for obfuscation or eregious advice. Say what you mean, and say it clearly.

    Cite Sources

    If you're giving feedback on a technical craft issue (e.g. plot, structure, characterisation, or point of view), then cite the source of your advice. Where possible, quote from a relevant craft book from a recognised author or publisher (e.g. James Scott Bell or Writer's Digest) rather than random blog posts or Pinterest pins (which might be wrong ... like that "101 alternatives to 'said'" pin).

    Cite Examples

    If there were parts of the manuscript which puzzled you e.g you couldn't tell which character was speaking, or you didn't understand something, then cite the exact example. It doesn't help the author if you say you didn't understand some things. It does help if you quote specific sentences and say what you didn't understand.

    Focus on the Writing

    Critiquing a manuscript is just that. Critiquing a manuscript. Critique the writing, but do not critique the writer (which is one of the reasons I don't edit non-fiction—it's a lot easier to stick to critiquing the writing in fiction! So be kind.

    Finally ...

    Finally (or first), remind the author that all professional writers go through an extensive revision and editing process. It's only the amateur who thinks a novel can be written in two weeks, and published the next. Seeking feedback from trusted advisors is an important and necessary part of being a professional writer.

    The author friend who asked you to beta read is already several steps ahead of the pack. They've completed a manuscript. They've asked for feedback. Now they need to assess that feedback (from you, and from others), and incorporate the best feedback into their manuscript.

    I hope that helps! What questions or suggestions do you have about beta-reading or giving feedback?


    About Iola Goulton

    Iola Goulton is a New Zealand book reviewer, freelance editor, and author, writing contemporary Christian romance with a Kiwi twist. She is a member of the Sisterhood of Unpronounceable Names (Iola is pronounced yo-la, not eye-ola and definitely not Lola).

    Iola holds a degree in marketing, has a background in human resource consulting, works as a freelance editor, and has recently introduced an Website | Facebook | Instagram | Pinterest | Twitter

    Thursday, 23 August 2018

    Book Review | Liana's Dance by Rosanne Hawke

    Review by Iola Goulton @iolagoulton



    Liana Bedford is half Australian and half Pakistani, and has spent most of her life in an international boarding school in the north of Pakistan while her parents work in the rural villages. She speaks the language and is comfortable in her surroundings ...

    Until the bomb.


    Mikal Kimberley has never left Australia before. Now he's got a job as a music teacher in an international school in Pakistan, near the Himlalayas. He doesn't speak the language or know the culture. But he has an ulterior motive: to find the father and sister who don't even know he exists.

    Both are caught up in the worsening political situation as the local population seeks to rid the area of of Amriki—Americans. No matter that Liana, Mikal, and many of the others students and teachers are British or Australian. The attacks get closer and closer to the school, until the decision is made to evacuate the children to the safety of their national embassies.

    That's when the trouble starts ...


    Nothing goes according to plan, and Liana and Mikal find themselves hiding in plain sight, trying to rescue Liana's missing classmates while knowing the consequences of being caught.

    Liana's Dance is a fascinating insight into another culture, and into the lives of missionaries and other international workers in countries hostile to the gospel. It's also an insight into the sacrifice they and their families must make, as they are separated for long periods during the year.

    The writing is strong, and I enjoyed the occasional touches of humour, like the reference to the temperature being "a cool thirty degrees centigrade". I think that's about ninety degrees Farenheit. Thirty is definitely a warm summer day here in New Zealand!

    I recommend Liana's Dance to anyone who wants to better understand the challenges for expatriate workers and their children, for anyone looking for a strong young adult novel with plenty of adventure, and for anyone who wants to expand their own knowledge and understanding of other cultures:


    Isn't that food for thought?

    Thanks to Rhiza Press and NetGalley for providing a free ebook for review.

    About Iola Goulton


    Iola Goulton is a New Zealand book reviewer, freelance editor, and author, writing contemporary Christian romance with a Kiwi twist. She is a member of the Sisterhood of Unpronounceable Names (Iola is pronounced yo-la, not eye-ola and definitely not Lola).

    Iola holds a degree in marketing, has a background in human resource consulting, and currently works as a freelance editor. When she’s not working, Iola is usually reading or writing her next book review. Iola lives in the beautiful Bay of Plenty in New Zealand (not far from Hobbiton) with her husband, two teenagers and one cat. She is currently working on her first novel.

    Tuesday, 14 August 2018

    Tuesday Book Chat | 14 August 2018 | Iola Goulton



    It's Iola here. Welcome to our ACW Tuesday Book Chat, where we encourage book lovers to answer our bookish question of the week. I look forward to hearing your thoughts.

    Do you read books recommended by friends?


    I do—even though I have more than enough books on my to-read pile already. But if a friend recommends a title, it's hard to say no.

    Please join in the conversation in a comment on this post or in a comment on the blog post shared in our Australasian Christian Writers Facebook Group. Or, if you're feeling wordy (like me), write a blog post and link to it in the comments.


    Let's chat! Do you read books recommended by friends?

    Tuesday, 7 August 2018

    Tuesday Book Chat | 7 August 2018 | Iola Goulton


    It's Iola here. Welcome to our ACW Tuesday Book Chat, where we encourage book lovers to answer our bookish question of the week. I look forward to hearing your thoughts.

    Do you read seasonal-themed books?


    I have to say I mostly don't ... because most of the seasons are out of sync with us Down Under! That's one reason I enjoyed the Aussie Summer Christmas novellas so much—they were set in summer.

    Please join in the conversation in a comment on this post or in a comment on the blog post shared in our Australasian Christian Writers Facebook Group. Or, if you're feeling wordy (like me), write a blog post and link to it in the comments.


    Let's chat! Do you read seasonal-themed books?

    Monday, 30 July 2018

    Do the Work

    by Iola Goulton @iolagoulton


    I recently attended a local Christian women's conference, One Heart. We had a variety of speakers and testimonies over two days speaking on an aspect of the conference theme: Faith, Freedom, Fullness.

    The first speaker introduced the theme of faith, talking about how we often treat faith as a noun, a thing. But we need to turn faith into a verb—we need to be doing it, not just talking about it. But doing it isn't always easy.

    She quoted the chorus of a famous song by Queen: I want it all ... and I want it now.


    That's the way many of us live our lives.


    But it's not what the Bible says. The Bible talks about pushing on. Pressing in. Staying faithful. Pressing through when God seems to be silent. Carrying on when everything is against us. As the speaker pointed out, remaining faithful to God in difficult circumstances takes faith and courage.

    But faith without works is dead. We need faith. But we also have to do the work. Paul talks about this:

    You need to persevere so that when you have done the will of God, you will receive what he has promised.

    Hebrews 10:36 (NIV)

    Let us run with perseverance the race marked out for us, fixing our eyes on Jesus, the pioneer and perfecter of faith.

    Hebrews 12:1-2 (NIV)

    I have fought the good fight, I have finished the race, I have kept the faith.

    2 Timothy 4:7 (NIV)

    I'm sure you've heard a sermon or speaker making a similar point.


    As I listened, it struck me that many of us have the Queen approach to life. We want it all. We want it now. We want the prize without fighting the good fight, without running the race.

    We want it all in our professional lives. 


    We want to have a successful career without doing the work. Without getting the education, putting in the hours, making the mistakes.

    We want it all in our personal lives. 


    We want to have lost twenty kilos without doing the work. Without eating less, without exercising more, without watching our family eat ice cream and cake while we eat celery and kale. We want to have run a marathon without doing the work. Without putting in the miles, without training, without blisters, without pain. We want to have climbed that mountain without putting one foot in front of the other, step by painful step.

    We want it all. And we want it now.


    The same holds true with our writing. We want to be amazing award-winning writers without putting in the hours. We have the same approach to our author platform. We want it all. We want it now.

    That's not gonna happen. You're going to have to do the work. It's biblical.


    But it is doable. In the same way as losing weight or running a marathon is doable. It's not easy, but it is doable.


    We have to have faith that our writing and publishing is part of God's plan for our lives (Jer 29:11). That we're acting in obedience (1 Thess 4:11). That our eyes are on Him, not ourselves. That we're building a platform to share God's truth the way He would have us share it.

    That's going to look different for everyone, but I believe the main principle is that we must give, not take. Serve others, not ourselves.


    We need to have faith, but we also need to do the work. To press in. Daily. To build a platform that gives without thinking about the reward.

    Robert Schuller said:

    Spectacular achievement is always preceded by unspectacular preparation.


    Building your author platform is that unspectacular preparation. As the organiser of the One Heart conference said:

    God has given you a gift, but he's not giving it to you on a plate. You still have to do the hard work.


    (And anyone who tells you building an author platform is easy is probably trying to sell you 1,000 fake Twitter followers for just $10).

    But you don't have to do the hard work alone. 


    You have to do the work, but work in a community. Sportspeople join clubs and work with coaches. Dieters can join Jenny Craig or Weight Watchers. Business people have mentors.

    Writers have communities as well.

    (Like American Christian Fiction Writers and International Christian Fiction Writers.)

    Writers can learn writing craft from books, from blogs, from critique partners. We can join writing organisations, enter contests, find critique partners. But there is more to writing than just writing, and that's where many writers come unstuck—with platform building, publishing, promotion, and other marketing tasks.

    That's why a lot of my blog posts are about marketing. 


    Most writers find it the hardest part of the whole writing business. I suspect that's because marketing "rules" are even more of guidelines than the "rules" of writing.

    It's also why I developed the Kick-Start Your Author Platform Marketing Challenge. For those authors who don't have a background in business or marketing, it can be hard to know where to start, and hard to work out what the rules are.

    So if you're in the process of building your platform and are finding it hard work, don't worry. That's normal. This is your time of unspectacular preparation. There are communities around to help you.

    And if you have no idea how to even start building your author platform, don't worry. Check out my Kick-Start Your Author Platform Marketing Challenge and see if that's an approach that would work for you.

    Then do the work.


    About Iola Goulton

    Iola Goulton is a New Zealand book reviewer, freelance editor, and author, writing contemporary Christian romance with a Kiwi twist. She is a member of the Sisterhood of Unpronounceable Names (Iola is pronounced yo-la, not eye-ola and definitely not Lola).

    Iola holds a degree in marketing, has a background in human resource consulting, works as a freelance editor, and has recently introduced an Website | Facebook | Instagram | Pinterest | Twitter